Broad Match Keyword – Digital Marketing Term of the Week

Broad Match Keyword

1. A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match.
2. Example: The broad match keyword: staffing marketing would trigger an ad if a user searched for any of the following.
   1. marketing for staffing agencies
   2. marketing a staffing company is hard
   3. marketing plans for the staffing industry
   4. As well as: staffing for marketing agencies