SEO is Dead!
Now in the last few years, with the advent of AI, or artificial intelligence, we’re hearing the cries that it is killing SEO. But, you know what? People that are screaming the loudest are the ones that just don’t know how to evolve.
AI is everywhere. I mean you can’t look at, you can’t see an ad for anything without saying AI optimized, or AI this, or made with AI. And there’s so many things that it does better, faster, maybe even more accurate than humans.
Yes, okay, people are starting to use AI more and more every day for everyday things. It’s particularly prevalent in the marketing field. However, I would argue that it still, at this time, is not mainstream.
Looking Back at Google
If you look back at Google, you might notice a trend. It was always about getting closer to understanding natural language. And AI is arguably the biggest leap forward in that.
AI can analyze large amounts of data, including:
- Your past purchases
- Your browsing history
- Videos you watch
- Your different preferences
- Your social media activity
AI in Action
If you look at it from a marketing perspective, after analyzing all that, it can give you tailored suggestions or recommendations:
Netflix tells you the next show that you should binge watch because you watched these other three.
Amazon tells you, “Well, you might like these products because you bought these two things.”
The Evolution of Search
So, if AI has such a leg up on traditional search algorithms, doesn’t that mean that it’s killing search? No, it’s simply the next evolution of how we get information, how we find things, i.e., products, services, businesses, maybe how to tie your shoe – how you learn things.
But these questions start to help you understand what the AI platform or the AI model thinks of your business or product or brand. And the thing is, if it isn’t what you expected, then guess what? You have some optimizing to do.
