John Wanamaker, known to many as a “pioneer of marketing,” once said;
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker Tweet
The way it works is a very simple formula, and to get started all you need are a couple of things from your sales team. How much is a new sale worth and the conversion rate from leads to sales.
Once you have this information, we can look at the formula outlined in the diagram below.
If start from the bottom and move up; What do you need to do to land 10 new clients?:
As you can see, using this formula you’ll be able to see exactly the return on your digital marketing investment!
We may use a variety of marketing tactics in your digital strategy to help you achieve your best ROI. Our best strengths lie in these four tactics.
SEO: Short for Search Engine Optimization is often thought of it as a mystical process that no one really understands. Really it is just an evolving process ...
The purpose of using a digital analytics program on your site is crucial for tracking online behavior in order to improve it. Digital analytics …
Paid search is one of the fastest ways to get traffic to your site by targeting people when they are search for products and services like yours.