Paid Ads Management

We Build Ad Campaigns That Score, Not Just Create Chances

Why Soccer Businesses Choose Us for Paid Ads

Whether you're selling jerseys, filling camps, or growing a SaaS platform for clubs, we build paid ad strategies that actually drive sales and sign-ups.

Anyone can set up an ad campaign. But not everyone knows how to target club admins, parents shopping for cleats, or players looking for summer ID camps. We do—because we’ve been in their shoes.

We specialize in running high-performance paid ad campaigns specifically for the soccer world. We’ve tested what works for gear, events, training platforms, and more. Our campaigns aren’t just technically sound, they’re built on an insider’s understanding of your audience.

What’s Included in Our Paid Advertising Services

Ad Strategy Built Around Your Goals

We don’t just run ads. We create full-funnel strategies that turn strangers into customers and fans.

  • Audience research and targeting (e.g. parents of youth players, club decision-makers, players 13–18)
  • Offer development and messaging
  • Platform selection: Google, Meta, YouTube, TikTok, etc.
  • Budget planning and ROI modeling
ppc management one piece of the puzzle
young blonde female balancing soccer ball head in stadium

Google Ads That Capture High-Intent Searches

Show up right when someone’s looking for what you offer.

  • Search campaigns with soccer-specific keyword targeting
  • Display ads for retargeting and brand awareness
  • YouTube ads for storytelling, brand building, and direct sales
  • Google Shopping (for soccer gear and other ecommerce products)

With organic search engine optimization, you have to wait for the search engines to come to you. With the Paid Search approach, your advertisement is placed almost instantly.

Meta Ads That Drive Engagement and Sales

We build Facebook and Instagram campaigns that convert, especially for club services, programs, and products.

  • Retargeting to re-engage site visitors and email leads
  • Lookalike audiences based on your best customers
  • Carousel and video ads that tell your story and show off your offer
  • Event promotions and lead-gen ads for clinics, camps, and tryouts

Ongoing Optimization That Improves Results Over Time

We treat every campaign like a live match—watching what works, and adjusting as we go.

  • A/B testing of headlines, CTAs, images, and audiences
  • Conversion tracking setup (Google Tag Manager, Meta Pixel, GA4, etc.)
  • Regular performance reviews and strategic updates
  • Weekly or monthly reports, you’ll actually understand

What We Help Soccer Businesses Sell Through Ads

  • 🧢 Custom apparel and team gear
  • 🥅 Soccer goals, rebounders, and training equipment
  • 🏕️ ID camps, tournaments, and seasonal programs
  • 📲 SaaS platforms for clubs and coaches
  • 🏫 Coaching courses and memberships
  • 🧾 Lead-gen for soccer services and products

Ad Budget Benchmarks

(So You Know What to Expect)

We’re transparent about what it takes to get results:

  • Ecommerce brands typically start at $2,000–$5,000/mo in ad spend
  • Event/camp lead gen starts around $1,500/mo
  • SaaS/tech platforms should expect 3,000+/mo for full-funnel targeting

 

We’ll work with you to build a strategy that fits your budget and grows your ROI.

content ideas

It's all about the keywords

How do you choose Keywords?

As competition for keywords continues to grow, the average cost per click is expected to continue to rise. This may have an adverse effect on ROI. Learn how to maximize your ROI with our post: How do you choose your keywords?

“Digital advertising is growing faster than any kind of advertising (including traditional print, radio, etc…) and Paid Search Advertising or Pay Per Click (PPC) is leading the way.”

Let’s Build Your Winning Campaign

You bring the brand. We’ll bring the ad strategy, execution, and optimization. Let’s turn clicks into customers.

Marketing That Moves the Game Forward

How We Create Wins

Digital Strategy Idea light bulb

Strategy That Drives Growth

We build custom marketing plans that align with your goals, your budget, and your soccer audience. No guesswork. Just clear steps and measurable results.

Tag Management for Analytics icon

Marketing Audits

Find the Gaps. Unlock Your Brand’s Full Potential. Our soccer-specific marketing audits reveal exactly where you are leaving growth on the table and give you a clear plan to fix it.

Digital Analytics Icon

Analytics With an Impact

We track the numbers that matter: traffic, sales, leads, how many jerseys you moved last week, and the most important of all, your return on your marketing investment.

Content That Speaks Soccer

We create product pages, articles, emails, and landing pages that actually connect. We've lived the game, so our content drives traffic and gets results.

organic search icon

SEO That Scores

Get found by clubs, players, parents, and soccer fanatics. We dominate search rankings in the soccer world.

Paid Social Media icon

Stay Top of Mind With Email and SMS

Stay Connected. Drive Sales. Build Loyalty. We help you build lasting relationships with your soccer customers through smart email and text marketing.

Your Next Big Win Starts Here

Contact us today and let’s take your business to the next level.

Griddy FC sponsored by Soccer Handbook
Blackbird e-Solutions LLC Soccer Marketing Logo

tips, tools, & insights delivered to your inbox.

Want smarter ways to grow your soccer business? Sign up Today!

Name(Required)
Email(Required)
This field is for validation purposes and should be left unchanged.