Yesterday I read a post over on TravelZoo.com about blogging:
Your Company is Going Under, and You Could Have Stopped It. — For the full post.
I also left a comment so I wanted to share it here too. In the post Doug Karr looks at while companies are cost cutting one of the first things to come under the knife is marketing. He explains how more nimble companies are taking advantage of new technologies, blogging in particular, to promote themselves. Here’s an excerpt:
“After all, blogging was what your kids were doing. The mainstream ridiculed blogging
and tore it apart. Your marketing team dismissed it as a fad.
The marketing team you had to lay off.
Your ads are now gone and your staff is gone, and your boss is expecting results.
You’re out of ideas and out of money… and the lead generation funnel is dry.Every time you search the net, you find your competitor in the top search
results. The blogs they started and the posts they had written are everywhere.
You find your competitor has built a following in the industry and has authority
in your space. Every conference has one of their ‘bloggers’ speaking at it.
You don’t even get an invitation.Looks like they’re hiring… but they’re asking for blogging experience. Bummer.“
My comment:
“This is too true. Many companies fail to see the power of blogging. A well written blog that is actively updated and relevant to your company and industry, does a number of things:
– It produces fresh content for your site. (search engines love this)
– Brings traffic to your website.
– Creates material that others may want to link to.
– Establishes you/your company as an authority.
– It is a low cost way to get your word out.There are many more reasons to blog, but that gives you an idea. What are
you waiting for? Get blogging!Bryan Coe“
The fact is if you are not using today’s tools already, social media as well blogs, you may be missing opportunities to connect with future costumers and your current clients. So, what are you waiting for??
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