I just commented on an article over on Search Engine World. Check it out:
This is a good post. To things really stick out though. Simply translating a keyword that works in one language to another language is definitely no guarantee for success. You really need to have intimate knowledge of the language/culture of the target market. Ideally you should use a native of the market to help you with keyword discovery. This leads into the second point: “Think local, in every way possible.” This is absolutely necessary for success!
Original post: Top International Search Marketing Failures to Avoid in 2010
“As we begin a new decade, our best chance for success in 2010 is to look back over the failures of our past in order to succeed with our programs in the future. Samuel Smiles once wrote, “We learn wisdom from failure much more than from success. We often discover what will do, by finding out what will not do; and probably he who never made a mistake never made a discovery.”