With St. Patrick’s Day upon us you may be thinking of drinking green beer in your favorite Irish Pub. I’ve also been thinking about how we can learn from the luck/success of the Irish and how it applies to inbound marketing. (no, no green beer yet) Actually it’s more likely that luck has nothing to do with. There’s an old Irish proverb. “There is no luck except where there is discipline.” To create a successful social media campaign is definitely not based on luck.
So, let’s look at what we can learn from the Irish.
|Away with ye! Stats show that there are more Irish passports outside Ireland than inside Ireland.
To apply this to inbound marketing: Don’t hole yourself up within the confines of your organization / website / location. Get out there and spread the word. If you isolate yourself you will then only be talking to yourself. You want to enjoy your green pint with friends, right?
|“This is one race of people for whom psychoanalysis is of no use whatsoever.” Sigmund Freud (speaking about the Irish)
Be open, be transparent and don’t try to be something you are not. If you use social media without openly letting people know who you are, this can potentially damage you and your companies brand.
|“I needed to smile, and found a lot of friendly faces at the Irish Pub” -Unknown You can find an Irish pub in pretty much every major city around the world. (I guess all those Irish outside Ireland need something to do)
Set up camp in as many relevant social media platforms that you can find. Engage the local population. Be friendly, offer sincere conversation, leave your ego at the door and the occasional pint for a friend never hurts.
With these best practices you can maybe enjoy some of the Luck of the Irish and maybe even find a pot o’ gold with the ROI on your social media campaigns.