Social Media: You’ve Got to be Willing to PLAY to PLAY

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This is a great video from Erik Qualman, author of Socialnomics. The whole way we look at the return on investment for social media is inherently flawed.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics” -Erik Qualman

Title quote from Alex Bogusky, Co-Chairman, CP&B

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