Web Analytics – It’s all About the Context

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When you are analyzing the data you get from your website analytics software it really is all about the context. If you look at any number by itself that gets spit out, you have no way of knowing if it is good or bad. All too often clients ask me questions about the data that without context, and any answer I give them would just be speculation. So, make sure you analyze your web analytics in context. What does that mean? Well, this week I’ve been watching a lot of webinars and videos, so watch the included video where Avinash Kaushik (one of the greatest minds in website analytics) explains the necessity of context in your analysis of analytics.

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