Is Mashable Subtly Convincing People to Say Nice Things About Them?

I came across this today when I was reading a post on Mashable.com and I found it a bit curious.

Mashable comments

I guess you can interpret “constructive” as constructive criticism, but it sort of comes across as “say nice things so the community will like you?”

What do you think is this a good practice or does it sound like they are subtly saying they only want you to post nice comments.

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