According to a study by Branding Brand mobile, in 2012 sales saw an increase of 128% on Black Friday compared to 2011.
This shows that mobile is definitely here to stay. This number isn’t about mobile visits, but sales, so these stats could have a direct effect on your bottom line. The study only looks at mobile sites and not desktop optimized sites.
“While most industry reports capture overall mobile usage, a true chasm of analytical performance data exists between how people use mobilized and non-mobilized websites. Lumping both formats together in the same report skews usage data, since engagement is much higher on mobilized sites when there’s no need constantly pinch and zoom,” noted the co-founder and CEO. “We are finding that, if you build a mobile site, the mobile dollars are coming much faster.”
Data was used from 66 mobile sites and showed the following data.
- Mobile Visits were up 101%
- Mobile accounted for more than 20% of total e-commerce traffic
- Mobile sales increased 128%
Even if your site is not an e-commerce site, you still need to have a site optimized for mobile devices. On October 1, 2012 comScore reported that Mobile Phones and Tablets Now Account for 1 in 8 U.S. Internet Page Views.
So the big question you need to ask:
Do you have a mobile optimization site in place?
If you don’t, when will you?
2013 will surely see further increases in smartphone and tablet usage.
