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As a senior marketer, I see the landscape shifting. If your club, academy, or soccer brand’s website feels quieter, even though your rankings are stable, you aren’t imagining it. Google’s AI features (AI Overviews) and platforms like ChatGPT are now answering fans’ questions directly. A parent searching for “best youth

You can’t copy and paste your club’s success into the US market. I’ve seen it happen time and time again. International clubs (massive, historic brands) decide it’s time to “conquer America.” So, they pack a bag for their best delegates, send them on a flight to New York or Miami,

The soccer world is converging on Miami this November for Soccerex Miami, one of the most influential gatherings in the global game. From startups reshaping player development to established brands fueling fan culture, Soccerex is where the future of the sport takes shape. And I’ll be there representing Blackbird e-Solutions,