Image ALT Tags – Digital Marketing Term of the Week

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Image alt tags used to identify images on a websiteImage ALT Tags

  • Or ALTernative Text Tags are HTML Tags that describe an image on a website.
  • Search engines cannot understand images or text within images, so by added an ALT Tag, search engines are able to categorize them to help searchers find relevant images.
  • If a browser is unable to display an image for any reason the it will typically show the ALT Tags.
  • They are also useful for blind website visitors.

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