- Or ALTernative Text Tags are HTML Tags that describe an image on a website.
- Search engines cannot understand images or text within images, so by added an ALT Tag, search engines are able to categorize them to help searchers find relevant images.
- If a browser is unable to display an image for any reason the it will typically show the ALT Tags.
- They are also useful for blind website visitors.
SEO is definitely a long-term play. While there are some things you can do to prepare yourself for a crisis, it is not a tool