It’s been a long time since I wrote about this, and it’s unfortunate that I have to once again. Today (Tuesday, January 14, 2014), a U.S. appeals court rejected federal rules that stated that Internet providers treat all web traffic equally. This once again raises the threat of broadband and
2013 was a turbulent year for Online Marketing. We saw more dramatic updates to Googles algorithms, Google decided to make all search traffic secure, social media data became more important to search, Marketing Automation software exploded as an industry and many other changes to online marketing tracking and techniques. At
The end-of-year holidays are here at last, That bright, happy time when we have a blast! Our wish when your new year has finally begun: That you look back at months full of pleasure and fun. Happy Holidays!
Did you know content marketing is not a new concept? In 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways
Or better said what’s your goal? What are you trying to achieve with online marketing. Unfortunately too many online marketing campaigns are started with out a clear goal or set of goals in mind. If there are goals in place often they are too vague to be meaningful. Let’s look
An SEO expert walks into a bar, bars, pubs, Irish pub, watering hole, tavern, place to buy beer, beer, alcohol, wine…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the
Google sent us a pumpkin today. Time to get our holiday campaign creative on! Thanks Google Partners! Are your online marketing campaigns ready for the holidays?
Network Solutions, a registrar for domain names, is having some sort of outage today which is causing their DNS not to resolve. Anyone that has their domain registered with Network Solutions may be experiencing issues with access to their site. This is impacting some of our clients as well as
It seems these days everyone is jumping on the #Hashtag bandwagon. The phenomenon was started by Twitter users. Essentially it started as a tag on a post to signify what the post was about. This created a way to tag your post so it would come up in search even
I just read a post from Seth Godin the respected blogger and modern marketer: Being found vs. being sought In his post Seth pits the two ideas or techniques against each other. Yes there is a difference between just dumping keywords onto a site and hoping you will get found, and creating
We are excited to announce TriStarr Staffing’s new website! www.tristarrjobs.com TriStarr is one of our oldest and best clients. We started working with them in 2006 to help them with their SEO and Website Analytics. Over the years the relationship has grown and we are now an integral part of
I came across this image today of an advertising campaign from Jeep. It’s very simple, but brilliant! When you see the simple box, never on a flat surface (which is the key to the campaign), with a P and Jeep written inside, what comes to mind? Maybe: The idea that
There seems to be another chain post on Facebook that is misleading people about how Facebook security settings work. Here’s the post: “Hello to all of you who are on my list of contacts of Facebook. I would like to ask a favor of you…. You may not know that
Speaking of new sites… We’re working on a site of our own! Take a peak under the veil to see what’s coming to blackbirdesolutions.com
Launch Day! We are proud to announce that we’ve launched a new site with one of our best clients! The Protocall Group. www.protocallgroup.com In 2012 The Protocall Group started down the road of rebranding from Protocall Staffing to The Protocall Group to match their business model. The group is comprised
We love client feedback like this. Not just because it makes us feel good, but because it means our clients are successful! Received this message from a client today: “Met with a new client today. Found us via web search. Website caused her to call us.” Short and simple but
Think blogging is new. This is what it looked like before the internet age.
I often have this conversation with clients and potential clients. The client will usually say something like, ” We don’t want to target (insert keyword here), because that’s not what people in our industry use when they search.” There are many reason’s why this person might say this. Sometimes it’s
I just read a post from one of our clients, TriStarr Staffing: Like A Shark – Focus On Your Companies Strengths – Outsource Your Weaknesses In his post Scott explains how sharks outsource their weaknesses so they can focus on what they are good at, hunting. A shark “outsources” its weaknesses:
