Data Is Worthless to Marketing
I know a bit over-dramatic, but for most marketing teams this is a sad truth. They have data all around them but it’s worthless.
They are almost literally drowning in it.
What’s the strategy?
Read more to find out!
#dataanalytics #digitalmarketing
Like a Phoenix Rising…
Like a Phoenix Blackbird rising from the ashes. It has been a bit of a winding road, but after 4 years I’m happy to announce that Blackbird e-Solutions LLC is OPEN FOR BUSINESS and accepting new clients. The new Blackbird e-Solutions LLC will be similar to what the company was before with a focus on our core services: […]
Riddle – An Investment Property, But You Can’t Live In It
An investment property, but you can’t live in it A business, but you can’t walk into it Everywhere, but nowhere in particular A cost, but less than starting from scratch What Am I? *Find out 10/1/18
Don’t Call it a Comeback…
Something is brewing around here. I wouldn’t call it a comeback, but something old is becoming something new! Stay tuned to find out more.
How Have the Internet and Technology Made Our Lives Better?
I want to hear how you think the internet and technology have made our lives and the world better. Share this post and let me know how your ideas. Every once and awhile I like to take a look at how the world has changed through technology as well as think about how it has […]
Follow Up To “Resist Putting Your Digital Ads on Cruise Control”
This is a follow up to my previous post “Resist Putting Your Digital Ads on Cruise Control” about the Volkswagen Ad that was out of date. If you remember the copy on the ad was “It says you’ve arrived. Ahead of schedule.” But the date was 2017. Guess what! They updated it and I saw […]
Resist Putting Your Digital Ads on Cruise Control
Everyone gets busy and one of the great things about technology is that it can automate a lot of things. Here are some great examples of automation: The Nest thermostat. Home automation, setting up your lights to automatically come on at night or when you are away. Making your morning coffee. I need this one! […]
@BbeS Changing to @BryanSCoe on November 14, 2014
The official Blackbird e-Solutions Twitter account will now be managed solely by our founder Bryan Coe. Bryan will merge his personal account into @BbeS and change the name to @BryanSCoe. The old personal account will then become @BryanSCoe1. If you follow @BbeS on Twitter have no fear, you won’t have to do anything to continue following Tweets […]
September Tweetup in Lancaster PA
It’s only a few days until the September TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen. Thursday, September 25, 2014 Every month we seem to get more “Tweeple” at our monthly Tweetups. There’s no real agenda just a chance to meet a few new people and enjoy good conversation. This […]
Broad Match Keyword – Digital Marketing Term of the Week
Broad Match Keyword A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match. Example: The broad match keyword: staffing marketing would trigger an ad if a […]
The Mantra of Digital Marketing: Be of Value!
Some great words of wisdom from Albert Einstein. This is something that directly applies to Digital Marketing. “Strive not to be a success, but rather to be of value.” The key here is “To be of VALUE.” By creating something of value, success will follow. Here are 3 things to think about when creating content: Is […]
Algorithm – Digital Marketing Term of the Week
Algorithm A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.