Broad Match Keyword – Digital Marketing Term of the Week

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paid search keywords

Broad Match Keyword

  1. A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match.
  2. Example: The broad match keyword: staffing marketing would trigger an ad if a user searched for any of the following.
    1. marketing for staffing agencies
    2. marketing a staffing company is hard
    3. marketing plans for the staffing industry
    4. As well as: staffing for marketing agencies

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