Black Hat SEO – Online Marketing Term of the Week
Black Hat SEO The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. Anytime you are doing anything to try to trick the search engines to rank your site. […]
White Hat SEO – Online Marketing Term of the Week
White Hat SEO The use of accepted SEO practices in order to get higher rankings, more traffic, etc. With the evolution of search engines this come to mean focusing more on the content and understanding why people search rather then focusing on the search engines.
SEO – Online Marketing Term of the Week
SEO Search Engine Optimization. The act of modifying a web site to affect the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. A process of helping people and companies get found online
Search Engine – Online Marketing Term of the Week
Search Engine A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web. Search Engine examples: Google, Yahoo, Bing
Meta Tags – Online Marketing Term of the Week
Meta Tags Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page’s description and keyword listing. Meta tags should be unique, keyword rich and enticing to potential visitors.
“Don’t forget About the Body” When it Comes to Website Optimization
Straight from the disembodied head of Matt Cutts… “Don’t forget the body” when you optimize your website. Each page of a website is made of at least 3 main parts. The Head: This is where links for style information, scripts and meta tags (Title, Description) are found. The code in the Head is not directly […]
Landing Page – Online Marketing Term of the Week
Landing Page A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website. Use offsite marketing tools (paid search, social marketing, email marketing) to drive traffic to your product or services specific landing pages. Use landing pages to capture leads.
Building a Website & Getting it Found Online is Not a “Once & Done” Tactic
I just read a great article about what business leaders must understand about SEO and Online Marketing. Here are a few of the things that the author discussed: Offline and online marketing go hand in hand Small changes to your site can have a big ripple effect. Mobile is more than just making your site […]
Conversion – Online Marketing Term of the Week
Conversion Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, downloading a white paper, etc. Conversions can be different depending on the goal of your marketing campaigns. Use conversions to measure if the value and success of your online marketing.
Which Marketing Channel Will Give You the Best Results? [Infographic]
This is a very interesting study performed by Conductor. We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and Paid Social Ads) SEO They […]
3 Tips for Creating the Ultimate Landing Page Experience
A key element of internet marketing is landing pages. We follow the concept your website is the center of your online universe, so your online marketing should be driving traffic to where you do business online: Your website! You don’t want to just send qualified traffic to a random page or just to your homepage. […]
How to Follow Through on Your Digital Marketing New Year’s Resolutions
2014 is in full swing and we all made our new year’s resolutions, but by now some of the novelty may be wearing off. How do you keep your marketing and sales goals from following the same path as that gym membership you bought? Yep remember, you swore this year you would go every morning […]