Meta Tags – Online Marketing Term of the Week
Meta Tags Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page’s description and keyword listing. Meta tags should be unique, keyword rich and enticing to potential visitors.
“Don’t forget About the Body” When it Comes to Website Optimization
Straight from the disembodied head of Matt Cutts… “Don’t forget the body” when you optimize your website. Each page of a website is made of at least 3 main parts. The Head: This is where links for style information, scripts and meta tags (Title, Description) are found. The code in the Head is not directly […]
Landing Page – Online Marketing Term of the Week
Landing Page A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website. Use offsite marketing tools (paid search, social marketing, email marketing) to drive traffic to your product or services specific landing pages. Use landing pages to capture leads.
Building a Website & Getting it Found Online is Not a “Once & Done” Tactic
I just read a great article about what business leaders must understand about SEO and Online Marketing. Here are a few of the things that the author discussed: Offline and online marketing go hand in hand Small changes to your site can have a big ripple effect. Mobile is more than just making your site […]
Conversion – Online Marketing Term of the Week
Conversion Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, downloading a white paper, etc. Conversions can be different depending on the goal of your marketing campaigns. Use conversions to measure if the value and success of your online marketing.
Which Marketing Channel Will Give You the Best Results? [Infographic]
This is a very interesting study performed by Conductor. We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and Paid Social Ads) SEO They […]
3 Tips for Creating the Ultimate Landing Page Experience
A key element of internet marketing is landing pages. We follow the concept your website is the center of your online universe, so your online marketing should be driving traffic to where you do business online: Your website! You don’t want to just send qualified traffic to a random page or just to your homepage. […]
How to Follow Through on Your Digital Marketing New Year’s Resolutions
2014 is in full swing and we all made our new year’s resolutions, but by now some of the novelty may be wearing off. How do you keep your marketing and sales goals from following the same path as that gym membership you bought? Yep remember, you swore this year you would go every morning […]
We’re Co-hosting the Lancaster Tweetup This Thursday 7:30 AM
Tweetups are back! We’re bringing Tweetup back to Lancaster. This Thursday morning at 7:30 at Commonewealth On Queen, 301 North Queen St. Lancaster. Special thanks to Mark Reinmiller for offering his cafe. For more info and to RSVP: Lancaster Tweetups February Tweetup Join us for breakfast, coffee and good conversation from 7:30 until as long […]
Ever Wonder How Google Really Works?
Google seems to have a magical way of finding things online. I mean you just type something into Google and “boom!”, there’s your answer. Well, they actually have a process. Our friends over at QuickSprout created a great infographic that explains how Google really works in simple terms. Check it out! Courtesy of: Quick Sprout
5 Steps to a Successful Online Marketing Program
Be clear about your goals for the program. If you don’t know your goals, you will never know if you are successful or not. Sit down and really evaluate what you want out of your online presence. Do you want more eyeballs? More sales? Are you trying to replace a channel you used previously?A good example […]
Top 3 Ways to Get Punished by Google
Getting punished by Google can be tragic. It could not only slow down your incoming traffic, but even worse it could halt it completely. Search engines are always looking for ways to improve their search results because they know that the search algorithm with the best results wins. In the past couple of years, Google […]