Image ALT Tags – Digital Marketing Term of the Week
Image ALT Tags Or ALTernative Text Tags are HTML Tags that describe an image on a website. Search engines cannot understand images or text within images, so by added an ALT Tag, search engines are able to categorize them to help searchers find relevant images. If a browser is unable to display an image for any reason […]
10 Reasons You Might Be Penalized by Google
In the last few years Google has made more significant changes in it’s algorithm than ever before. It’s enough to make your head spin. If you feel like you have been punished by any of these updates, the first step is to determine exactly which guideline(s) you’ve violated. Hummingbirds and Penguins and Pandas oh my! […]
Blog – Online Marketing Term of the Week
Blog noun: A website or web page where an individual or individuals record opinions, updates, news and other timely information. verb: To add new material, news updates and/or other information to a webpage or blog.
Social Media Meets Real Life at the June Tweetup
Social Media meets real life! Next Thursday we’re hosting June Tweetup! Come out and join us for some coffee and networking. See you there! Don’t forget to follow ths hosts on Twitter @BbeS & @CommonwealthonQ Here are the details: When: Thursday, June 26th at 7:30am Where: Commonwealth on Queen Want to join? Let us know! Follow the link to RSVP: June Tweetup
Blogging Should be Your First Social Media Platform
There are many social media “gurus” out that would have you believe that your first step into social media should be Facebook, Twitter, Google+, LinkedIn or maybe something else. Many will even tell you can skip building a website and use one of these platforms as your main internet presence. There are so many choices […]
Black Hat SEO – Online Marketing Term of the Week
Black Hat SEO The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. Anytime you are doing anything to try to trick the search engines to rank your site. […]
White Hat SEO – Online Marketing Term of the Week
White Hat SEO The use of accepted SEO practices in order to get higher rankings, more traffic, etc. With the evolution of search engines this come to mean focusing more on the content and understanding why people search rather then focusing on the search engines.
SEO – Online Marketing Term of the Week
SEO Search Engine Optimization. The act of modifying a web site to affect the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. A process of helping people and companies get found online
Search Engine – Online Marketing Term of the Week
Search Engine A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web. Search Engine examples: Google, Yahoo, Bing
Meta Tags – Online Marketing Term of the Week
Meta Tags Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page’s description and keyword listing. Meta tags should be unique, keyword rich and enticing to potential visitors.
“Don’t forget About the Body” When it Comes to Website Optimization
Straight from the disembodied head of Matt Cutts… “Don’t forget the body” when you optimize your website. Each page of a website is made of at least 3 main parts. The Head: This is where links for style information, scripts and meta tags (Title, Description) are found. The code in the Head is not directly […]
Landing Page – Online Marketing Term of the Week
Landing Page A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website. Use offsite marketing tools (paid search, social marketing, email marketing) to drive traffic to your product or services specific landing pages. Use landing pages to capture leads.