Landing Page – Online Marketing Term of the Week
Landing Page A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website. Use offsite marketing tools (paid search, social marketing, email marketing) to drive traffic to your product or services specific landing pages. Use landing pages to capture leads.
Conversion – Online Marketing Term of the Week
Conversion Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, downloading a white paper, etc. Conversions can be different depending on the goal of your marketing campaigns. Use conversions to measure if the value and success of your online marketing.
Which Marketing Channel Will Give You the Best Results? [Infographic]
This is a very interesting study performed by Conductor. We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and Paid Social Ads) SEO They […]
3 Tips for Creating the Ultimate Landing Page Experience
A key element of internet marketing is landing pages. We follow the concept your website is the center of your online universe, so your online marketing should be driving traffic to where you do business online: Your website! You don’t want to just send qualified traffic to a random page or just to your homepage. […]
5 Steps to a Successful Online Marketing Program
Be clear about your goals for the program. If you don’t know your goals, you will never know if you are successful or not. Sit down and really evaluate what you want out of your online presence. Do you want more eyeballs? More sales? Are you trying to replace a channel you used previously?A good example […]
Internet Marketers Did Not Invent Content Marketing
Did you know content marketing is not a new concept? In 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways to maintain your car as […]
Online Marketing – What’s The Point?
Or better said what’s your goal? What are you trying to achieve with online marketing. Unfortunately too many online marketing campaigns are started with out a clear goal or set of goals in mind. If there are goals in place often they are too vague to be meaningful. Let’s look at an old favorite. Our […]
“Being Sought” is Only ONE Way to Achieve “Being Found”
I just read a post from Seth Godin the respected blogger and modern marketer: Being found vs. being sought In his post Seth pits the two ideas or techniques against each other. Yes there is a difference between just dumping keywords onto a site and hoping you will get found, and creating a product and experience that […]
How Well Do You Know Your Brand?
I came across this image today of an advertising campaign from Jeep. It’s very simple, but brilliant! When you see the simple box, never on a flat surface (which is the key to the campaign), with a P and Jeep written inside, what comes to mind? Maybe: The idea that Jeeps are so rugged that […]