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Category: Search Engine Optimization (SEO)

There are two main types of search engine optimization (SEO): Organic or Natural Search and paid search, i.e. Pay Per Click (PPC). As the PPC market grows and becomes more competitive, organic search optimization will become more valuable. PPC search can lead to high marketing costs and lower your ROI. With better organic search engine ranking, costs can effectively be reduced and ROI increased. The trick is in creating a balance between PPC search ranking and Organic Search Ranking.

Retailers must work to improve their natural keyword performance

Although retailers are improving their efforts to grab better placement in natural search (as apposed to PayPerClick/paid search advertising), they still have work ahead of them. Most retailers rely on holiday sales to boost their annual sales, and by doing a better job optimizing for better natural search results, retailers can boost traffic and increase […]

Combine Media and Content for Website Success

It seems that there has bee some talk about Universal Search recently and many SEO and Online Marketing Companies are playing it up as something new.. ..a combination of engaging media and interesting relevant content will..

Is Page Rank Really Dead?!?

In the video below Bruce Clay makes some startling predictions about how ranking will not be the major indicator of good SEO in the near future. As he says, Rank is dead

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