First a little disclaimer: Blackbird e-Solutions does not engage in Black Hat tactics and does not encourage it in anyway. Black Hat tactics are techniques the attempt to trick the search engine algorithms and can get you banned from the search engines. Click on the link for a more complete definition.
I was looking up something for a book that I have been reading. I’m actually advertising it over on the right side of the page too. The book is called Catalyst Code. It is a look at the structure of two sided business such as good Adwords, newspapers, eBay and many others. How they broke the code and were able to create a business in the form of a catalyst.
When I searched for something about the book today I came up with a site catalystcode.com and what I found shocked me. At the bottom of the page there is a list of words that have nothing to do with the book. Most of them are terms or phrases that have to do with gambling. In fact they are links to other sites that are link farms, and they appear to be affiliate sites. I’m quite amazed that the site has not been slammed or banned by the search engines. It is clear and obvious link spamming and link bait technique. It is however a great example of black hat tactics. I wonder if the publishers of the book know about the site and if the writers are in fact responsible for creating it…
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