Being Bad to Your Customers is Now Bad for Your Google Ranking
Brand management online is very important and today Google adjusted their algorithm so the old “any publicity is good publicity” doesn’t work. The decision came after and investigation of DecorMyEyes who harassed a woman and she posted her experience online. The company admitted they were looking for buzz even if it is negative. Being bad […]
3 Real-Time Search Engines You Should Know About
There has been a lot of talk recently about Real-Time Search. Both Bing and Google are integrating it into their search results as well as creating their own real-time search engines: Google Realtime Search and Bing Social. To do this they have both made deals with Facebook and Twitter to get access to their data. […]
The Residential Phone Book Goes the Way of the Dodo Bird
It looks like the telephone companies have finally seen the writing on the wall… or online. The old “reach out and touch someone,” certainly isn’t happening through the whitepages anymore. In the past month alone, New York, Florida and Pennsylvania approved Verizon Communications Inc.’s request to quit distributing residential white pages and regulators are giving […]
Webinar: Social Media Meets SEO
Don’t forget today’s webinar: Social Media Meets SEO The webinar starts at 12 Noon. Here’s a taste of what we’ll be talking about. Agenda Define: SEO and Social Media Industry Trends What do the trends mean to your company? How to leverage SEO & Social Media in tandem. Define How to measure success Q&A Join […]
RockMelt: A New Way to View the Internet
Marc Andreessen, the guy that revolutionized the internet back in the early 90s with Netscape, is backing a new startup browser that changes how you view the net. It brings social media, search and web browsing into one platform, creating a new surfing experience. Check out the demo video! Read more about the browser: Web […]
Right From the Horses Mouth: No One Can Guarantee a #1 Ranking on Google
Ok first, Matt I’m not calling you a horse. But Google.. well, how about we say “right from Google”. Anyway, many people that don’t understand SEO often want a guarantee that they will be ranked #1 before they spend the money. That would be great if we could, but then everyone would be have a […]
Google Makes Local Search More Transparent. A Big Change? Not Really.
Yesterday on the Google’s Public Policy Blog, Google announced that they were moving their settings for local search to a much more prominent place on the left hand panel of the search results page. This is not a huge policy change. Which is even stated in their post: With this new display you’re still getting […]
A Story About the Catalyst Code
I read this book sometime ago, but was reminded of it recently when talking with a client. I was reminded of it again today when the same client told me he had taken my advice and read it! He pointed to his desk and said “can’t you see all my notes?” On his desk were […]
The New Information Age and the Rise of the Marketing Technologist
In the last few years technology and the internet has changed the face of marketing from blogs, to videos, to social media platforms. You now have to understand a host of different types of technology to be able to market effectively. Check out this presentation it gives a good overview of the new type of […]
Developing a Search Friendly Site (video)
Yesterday I posted about Google’s Search Engine Optimization Starter Guide. If you learn better by reading check out the guide. If you learn better with videos check out this video to learn the basics of search friendly development beginning to end, including: Using Flash and JavaScript Headings and adding content Using Robot.txt files and sitemaps […]
SEO for Beginers by Google (Google’s SEO Started Guide)
Are you just getting started in SEO? Are you a professional that wants a refresh on the basics? Guess what, Google has you covered. Google recently updated their Search Engine Optimization Starter Guide(pdf). The new version includes More and clearer examples to help you understand. Definitions of terms through out the guide. Tips for optimizing […]
Is Your Site Ready to Go Global? 5 Things to Consider
I’ve been hearing a lot of talk recently about International SEO or Multilingual SEO. It seems people are understanding the value of properly targeting markets. I’ve experienced first hand how some multinational companies that try to skimp when it comes to properly localizing their websites and then they wonder why it isn’t successful in the […]
