How Well Do You Know Your Brand?
I came across this image today of an advertising campaign from Jeep. It’s very simple, but brilliant! When you see the simple box, never on a flat surface (which is the key to the campaign), with a P and Jeep written inside, what comes to mind? Maybe: The idea that Jeeps are so rugged that […]
Papa John’s PR Firm Engages in Brand Management
Revolutionary, right?? I just read an post on PR News where they claimed that because Papa John’s PR Firm was empowering bloggers by calling them out on their mistakes. The story goes that the PR firm is contacting bloggers that apparently misquoted the companies founder and asking them to correct the error. This isn’t something […]
Virgin Logos: Branding or Arrogance?
I was talking with a client to day, and we were discussing a logo for one of their new divisions. The client found a logo from a another company that they really like. I liked it too. However, to me it doesn’t fit in with the rest of their branding. So, I wasn’t sold on […]
Being Bad to Your Customers is Now Bad for Your Google Ranking
Brand management online is very important and today Google adjusted their algorithm so the old “any publicity is good publicity” doesn’t work. The decision came after and investigation of DecorMyEyes who harassed a woman and she posted her experience online. The company admitted they were looking for buzz even if it is negative. Being bad […]