Think About The People That Don’t Know You Exist

Online persona example

I recently had a client tell us that, “99% of people looking for their service already know what they want to we don’t need to put much copy on our product pages. They already know what it is.”  Things like this always make me raise an eyebrow. Maybe 99% of the people that buy from […]

Now Is The Time To Strengthen The Digital Foundation of Your Business

Now Is The Time To Strengthen The Digital Foundation of Your Business

What is the heart of your online digital presence? Your website! Here are 6 best practices for onsite SEO to secure your foundation. Meta tags: Make sure your titles and meta descriptions are unique enticing and relevant to what is on each page. I.e. keywords. Page/site speed: Make sure your site is optimized for speed. […]

How To Survive The COVID-19 Crisis And Plan For The Future

how can you survive the covid-19 crisis and plan for the future

First let me just say, we are still open and actively working with clients. Remotely of course. These are very strange times indeed. With the spread of the COVID-19 crisis the stock market has tanked, many businesses are closed, and others are discovering remote work for the first time. Also, people are holding on to […]

Do Blog Tags and Categories Help Your SEO?

blog tags and categories

I recently came across more content writers and marketers advocating to clients that they need to use blog tags and categories to help their SEO. Too many of them want to use a lot of tags. I mean LOTS of tags! They believe that simply adding blog tags and categories will help your SEO. I’m […]

Guest Blogging – Digital Marketing Term of the Week

guest blogging is good for SEO

Guest Blogging or Guest Posting is when you post on another company’s blog. Typically the site is in a related or complementary industry. Guest blogging can be an effective way to get exposure for you and your company. It can also offer a good way to gain backlinks from authoratitive sites. This can have a […]

3 Tips for Creating the Ultimate Landing Page Experience

Landing Page Tips with a bullseye

A key element of internet marketing is landing pages. We follow the concept your website is the center of your online universe, so your online marketing should be driving traffic to where you do business online: Your website! You don’t want to just send qualified traffic to a random page or just to your homepage. […]

Internet Marketers Did Not Invent Content Marketing

michelin man holding michelin guide

Did you know content marketing is not a new concept?   In 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways to maintain your car as […]

Content Marketing: The Evolution of Online Marketing

Content Marketing Billboard

We are at another turning point for online marketing. In the past year Google has reaffirmed the old mantra “Content is King” by updated their algorithm to penalize sites that were using SEO trickery to gain higher placement in search results. Think Panda and Penguin Updates. The advice coming out of the Googleplex has been […]