Conversion Rate – Digital Marketing Term of the Week

Conversion Rate is the total number of actions taken (I.e. a form fill, download, newsletter signup, a purchase, etc.) on your website as compared to the total number of visits By developing a deep understanding of your conversion rate and what a conversion really means to you, you can build a better digital marketing strategy. […]

5 Reasons Why You Should Be Using Website Analytics

This list only scratches the surface of what is possible with website analytics. If you don’t have analytics on your site now, getting it set up should be a top priority.