![online marketing conversion funnel](https://blackbirdesolutions.com/files/2020/01/lead_management_sales_funnel-1024x551.jpg)
Conversion Rate is the total number of actions taken (I.e. a form fill, download, newsletter signup, a purchase, etc.) on your website as compared to the total number of visits
By developing a deep understanding of your conversion rate and what a conversion really means to you, you can build a better digital marketing strategy. Without that understanding, you are essentially throwing spaghetti at the wall and hoping something sticks.