Conversion Rate – Digital Marketing Term of the Week

online marketing conversion funnel

Conversion Rate is the total number of actions taken (I.e. a form fill, download, newsletter signup, a purchase, etc.) on your website as compared to the total number of visits

By developing a deep understanding of your conversion rate and what a conversion really means to you, you can build a better digital marketing strategy. Without that understanding, you are essentially throwing spaghetti at the wall and hoping something sticks.

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