HReflang – Digital Marketing Term of the Week

Hreflang is an HTML markup that is used when you have pages in multiple languages and/or regions that are similar in meaning. So essentially just translated versions of the same page. This is very important for international SEO. Using Hreflang on page or in your sitemaps will give you the ability to specifically tell search engines […]

5 Tips to Avoid Being Harvested by Google’s Farmer Update

By now you’ve probably heard of the Farmer Update that Google released in February for it’s algorithm. The update was primarily focused on cleaning up Google’s result pages by removing content farms. Content farms are sites that simply publish large amounts of content of little value in order to gain a high ranking with the […]

Yahoo Japan Dropping Own Search for Google Search Engine Technology

Although, a comparatively small market if the deal goes through Bing could really lose out in Japan.

Think Locally in Every Way Possible – International SEO

I just commented on an article over on Search Engine World. Check it out