Broad Match Keyword – Digital Marketing Term of the Week

Broad Match Keyword A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match. Example: The broad match keyword: staffing marketing would trigger an ad if a […]

Google Trends Not Reporting Data for Wyoming

Here’s a strange tidbit of information. It doesn’t appear that Google Trends is reporting an data from the US State of Wyoming. I noticed it today when I was doing keyword research for an SEO project that I’m working on for a client. I even tested the keyword “dog. ”  This still showed no searches […]

5 Reasons Why You Should Be Using Website Analytics

This list only scratches the surface of what is possible with website analytics. If you don’t have analytics on your site now, getting it set up should be a top priority.