SEM Search Engine Marketing – Digital Marketing Term of the Week

SEM – Search Engine Marketing is the technique of online marketing through natural or organic search engine results and paid search advertising placement. The purpose of SEM is to gain visibility and increase traffic referrals from search engines: paid and/or organic. SEM is often confused to be only Paid Search/PPC or SEO, however, it is […]

The New Google. Does “Don’t be Evil” Still Apply? – Part 1

In the last few months since Larry Page has taken the helm as CEO at Google he has been making a lot of changes to their services. They’ve been changing the look and feel of their various properties, even changing the functionality of their search pages. Larry has even said the company would “put more […]