SEM Search Engine Marketing – Digital Marketing Term of the Week

SEM Search Engine Marketing

SEM – Search Engine Marketing is the technique of online marketing through natural or organic search engine results and paid search advertising placement. The purpose of SEM is to gain visibility and increase traffic referrals from search engines: paid and/or organic.

SEM is often confused to be only Paid Search/PPC or SEO, however, it is in fact the combination of the two.

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