What Does Social Media Really Cost?

A few weeks ago I was speaking to a local business group about the advantages of using social media marketing for business promotion and I included a slide that showed the costs of using social media. The main point I was trying to drive home was “Time is Money.” Basically you have two options you […]

Social Media ROI – What’s Your Plan?

Whenever I’m pitching new business, one of the first questions or concerns I hear is, “What’s the ROI for Social Media?” Of course businesses want to know what they will get for their investment in this new medium. Fair enough. After reading a post this morning by Brian Solis: Social Media ROI: ROI Doesn’t Stand […]

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