A/B Testing – Digital Marketing Term of the Week

A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test.  The goal is to identify changes that increase or maximize a set outcome: I.e. clicks, conversions, etc.

The Internet in 60 Seconds

60 seconds may not seem like much time at all, but look at what happens online every 60 seconds.

89% of Paid Search Traffic is Not Replaced by Organic Search

A Google Study Says: 89% of Traffic Generated by Search Ads is Not Replaced by Organic Search: Um isn’t that obvious?? I just read a post by Avinash Kaushik over on Google+ (Yep I’m on Google+ as well: Bryan Coe), about the use of PPC versus Organic Search. He was specifically talking about a study […]

Wondering About the Cost of Social Media? Think: “Time is Money”

Their is a misconception among a lot of businesses and business owners that Social Media is free. When I come across people that believe this, I try to explain to them that even though many of the tools and platforms are free, using the free tools correctly is not. The old adage always comes to […]

New Feature for Facebook Public Profiles: Post Insights

If you administer a Facebook public profile you may have noticed a new feature Facebook snuck in on us called Post Insights. Post Insights shows you the data for each post in the form of “Impressions” and “Feedback“. Impressions is how many times the post shows up in your fan’s news feed or when someone […]

Why Do You Follow People/Businesses on Twitter?

People use Twitter for many different reasons. It could be just for fun, for business, for information or something else. We’re interested in why you use Twitter, and more specifically: Why do you choose to follow people/businesses on Twitter? Why do you follow people on Twitter?customer surveys

B2B Marketing with Social Media

information on how today’s executives and decision makers are using social media platforms like Facebook and Twitter. It also shows that they are using social networking to find B2B leads for their business

Number of Twitter Followers, Does Not a Successful Campaign Make

Yes, the number of Twitter followers you have is important.. ..But there are many other aspects that need to be considered to measure influence through Twitter.

Social Media: You’ve Got to be Willing to PLAY to PLAY

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics

Top 20 Social Networking Sites

Facebook is still holding the number one spot and MySpace is continuing it’s descent and has now been bested by YouTube. Another interesting note..