Google Partners is Getting Into the Spirit of World Cup Brazil

Google allstars world cup 2014

Google is getting into the World Cup spirit. We received our Google Partners package today!

The package includes a mini World Cup Brazil soccer ball and three Caxirola – The official musical instrument of the 2014 World Cup in Brazil.

The best part our clients and potential clients get gifts too!

During the AllStar promotion if you sign up for a new Google AdWords account and a Paid Search Management plan with Blackbird e-Solutions, you’ll receive a free $100 to spend on your Google AdWords!

The promotion runs until July 13, 3104

Click on the image below to get started!

 

Google Adwords offer Get $100

AdWords Vouchers: Get $100 for Free!

We just received a bunch of Google AdWords Vouchers in a Pizza Box, and we’d like share them with you!

AdWords Voucher in a Pizza box

Get Your Free $100
When You Sign Up for a Paid Search Plan

Get $100 free when you sign up for Paid Search with us. Paid Search is a great way to get qualified visitors to your website fast. We’ll help you set up a new Google AdWords account so you can start using the power of paid search to gain new customers right away!

Fill out our contact form for more details and to get you slice.

AdWords Tip: Adwords Account Limitations

We often have clients ask what the limits are to AdWords. It usually happens with larger companies or e-commerce sites that have lot’s of products. They start adding keyword, campaigns, adgoup or ads and they start to google adwords worry they will run out of space. The truth is, most advertisers will never even come close to maxing out the limits on their account.

Typically though, if for some reason your account is getting close to one of the limitations. Google will send you a notification to let you know that you are about to hit a limit. The most common is the number of keywords limit.So, the number of keywords in an adgroup.

Below you’ll see the list of limitations published by Google:

AdWords account limits

These are the limits for an AdWords account:

  • 10,000 campaigns (includes active and paused campaigns)
  • 20,000 ad groups per campaign
  • 10,000 keywords per ad group
  • 300 display ads per ad group (includes image ads)
  • 4 million active or paused ads per account
  • 5 million keywords per account
  • 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign
  • 100,000 active ad extensions per account
  • 1.3 million references to ad extensions per account

 

How to Use Google Analytics to Maximize Effectiveness in AdWords

Often times clients fall for the expectation that use AdWords can be set up and forgotten and the dollars will roll in with very minimal engagement on their part. If you’ve spent any time running an AdWords campaign, you probably understand that this is typically not the case.

In many cases bidding for the 1st position ad could bankrupt a company.  Here are some questions to ask yourself. Does the number 1 position produce the most cost effective option? Can I bid for a lower position and get more bang for my buck?

So, after you ask these questions you might start pouring over data in AdWords; Exporting, pivoting, creating tables etc. This could consume hours of your time.

But not to worry there is help in the form of Google Analytics!

google analytics

Keep reading to find a quick way to measure the best position for you keywords by analyzing the visits, bounce rate, conversions and more.

  • First log into your Google analytics account
  • Next, in the sidebar menu click on “Advertising”
  • Then “AdWords”
  • And then at the bottom of the “AdWords” menu, click “Keyword Positions”
analytics keyword positions

Here you can see the number of visits the keywords in AdWords are receiving and the corresponding site metrics. You can see how long visitors are staying on the site, the bounce rate and if you are tracking revenue in analytics, even if you aren’t using Analytics to track revenue this can be extremely useful.

google analytics keyword positions smudged

Average time on site: You can see here that the best position is actually #2.

google analytics keyword positions TOS

In terms of “Bounce Rate” the #2 and #3 positions have better rates then the #1 position.

google analytics keyword positions bounce rate

After looking at the various metrics, you can determine the target position where you get the best results. In this case it’s position 2 or 3. If you are tracking the value of your conversions you can show the average value for each position.  In this case the only position that converted was the third.

google analytics keyword positions ecommerce avg revenue

This makes it quite simple to decide where to target.

Now we’re going to automate this, so jump over to your AdWord account. Click on the “Campaign” you want to look at in the left navigation menu. Then click on the “Keywords” tab and search for the keywords you would like to automate. Select the keywords by ticking the box on the left and then select “Change max. CPC bids when…” under the “Automate” dropdown menu.

Here set the bid amount that you would like to use for raising the bid and the position you want to hit. Under requirements choose “Avg. position” and “worse than.”  Then enter the position. You can also adjust the frequency. I typically start with every day and I like first thing in the morning so you can start each new day with the appropriate bid. Don’t forget to “Preview results.”

google adwords change bid

You’ll need to also set an upper limit as well, so that you bids don’t blow up because of the automation. In this case choose; “Decrease bid”, “Avg. position” and “better than” and enter the position you want to hold.

Once you’ve set up both rules don’t forget to monitor your data and the rules carefully to make sure you are still on track. It may take some tweaking to hone in on the best settings.

With this you should be able to automate your AdWords account by using your Google Analytics, but still nothing beats a set of eyes. So, make sure you are checking up on how things are going. 

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Need help with your AdWords accounts or or deciphering the Analytics behind. We can help: Contact us for a free quote.

The New Google. Does “Don’t be Evil” Still Apply? – Part 1

In the last few months since Larry Page has taken the helm as CEO at Google he has been making a lot of changes to their services. They’ve been changing the look and feel of their various properties, even changing the functionality of their search pages. Larry has even said the company would

put more wood behind fewer arrows.”

This is the first in a series of post that will discuss some of the changes we feel are import for you to know about.

New Google Search Ad Placement

The first update you may have noticed as you were using Google Search is a redesign of ad placement. Ads that previously appeared on the right side of search results will in some cases be moved to below search results.

Below is an example of how the new search results may look.

New Google Search Ad Placement

 

here’s what Google has to say about the new format:

 In many cases, we have found that displaying ads below search results is better aligned with the way users scan the page from top to bottom. On average, this placement performed better than side ads in terms of click-through rate in our tests.”

If you want to know if your ads are performing better in the top positions as apposed to all other positions, you’re in luck. Google will soon be launching a custom “Top vs. Other” segment. All placements on the side, at the bottom are labeled and other experimental placements will be labeled as “other”.

What troubles me is they lump them together, so you can’t really tell which ads are getting more traffic. I think the real motivation is to gain more real estate in the right column for other things. This is something I’ll talk about later though.

 

Google Adwords and Trademarks – 5 Things You Didn’t Know

Google adwords trademarkI recently had the experience of dealing with Google Adword’s trademark team for a Pharmacy Industry client. It turns out that after a long time of running the same ads using the client’s trademarked name, something set off the alarms for Google and the ads were disapproved. This was the strangest part for me. Why, even though the ads were not new, did they suddenly get disapproved? It turns out it was a bit of a painstaking process to find out why and get them re-approved.

Here is some of the what I learned in the process:

  1. If a trademark owner makes a complaint against anyone running their trademarks, Google shuts off everyone who is running these trademarks.
  2. This can even trigger issues in previously approved Adwords advertisers.
  3. To be authorized to run trademarked names in your Google Adwords you need to have the trademark owner fill out this form.
  4. Only the trademark owner can make the request to get you approved. The form clearly states: “We only accept authorization requests directly from the trademark owner or from the contact person listed on the trademark complaint.” Don’t let anyone tell you different. Even people at Google!
  5. If you are using a MCC (My Client Center) account use this to get approval. That way any account under this master account will also be approved. This makes life easier if you have multiple accounts for the client.

So if you do run across an issue where your ads have be disapproved for trademark issues, save yourself some trouble and grab the form mentioned above, go start to your client and get them to send it to Google. After I finally was able to track down the person in charge of trademarks for the client and had them fill out the form. It barely took any time at all to get the ads approved.