Why Use Google Analytics and GTM?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~John Wanamaker I’ve used this quote many times. It just really sums up the power of digital marketing and analytics. Just imagine if you knew which half was a waste of time. Think of how powerful your campaigns […]
Direct Traffic – Digital Marketing Term of the Week
Direct Traffic Direct Traffic also sometimes called direct navigation, is traffic to a website that results from visitors typing the URL directly into a browser or clicking on a bookmarked link. This also often happens with Google’s suggestions. So, if you are looking for our company and start typing “blackbird”, Google may suggest blackbirdesolutions.com, this […]
Bounce Rate – Digital Marketing Term of the Week
Bounce Rate Bounce Rate is a website analytics term that represents the percentage of visitors to a particular website who arrive on a page and then navigate away from the site/page without interacting with the page at all. The visitor does not go to a second page or click on something that has been tagged […]
How to Set Up Google Analytics on Your Website
Last time we looked at your Current Online Presence and discussed some basic questions. Do you have a website? Do you or your organization have full control of this site? Do you have access or do you have someone that can quickly update your website? Do you currently track what happens on your site? (i.e. […]
Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing
This is the second post in our series “Killer Online Marketing for 2013” Want the whole series to be delivered straight to your inbox? Sign up for the free series Killer Online Marketing for 2013! Many of you have probably heard the popular mantra, “Ready, Fire, Aim.” This is often adopted to keep people or […]
Google Webmaster Tools Adds Search Query Alerts
If you already use Google Webmaster Tools (If not, you should be!), then you’ve probably seen the Search Queries Feature, but Google has now added alerts for Search Queries data. So now you can be notified when something changes with the search queries where your site is showing. The Search Queries feature gives insight into […]
How to Use Google Analytics to Maximize Effectiveness in AdWords
Often times clients fall for the expectation that use AdWords can be set up and forgotten and the dollars will roll in with very minimal engagement on their part. If you’ve spent any time running an AdWords campaign, you probably understand that this is typically not the case. In many cases bidding for the 1st […]
Very Sneaky of You Google – Google Hides Old Version of Analytics in Footer
If you haven’t weened yourself off of the old version of Google Analytics, you may have logged into and to your horror discovered there is no longer a link to the old version on the header. Instead of the tear it off quick like a band-aid approach Google is trying the slow smoker’s patch version. […]
Is Google Walling Out the Rest of the Internet to Make Their Search Better?
In the last few months we’ve seen a number of changes released by the search powerhouse Google. The updates are coming at a fast and furious pace. Today’s addition as well as one of their previous changes have been doing more than raise a few eyebrows. There is sure to be more talk about anti-trust […]
R.I.P. Google Analytics
I saw this ad on Facebook today and I have two questions. Are you backed by a billion dollar company? Are you free? I’m guessing the answer to both those questions is “no.” So, I’m pretty sure I’m not going to click…. sorry. Need help with Google Analytics? We can help! Click for more: Website […]
Website Analytics How to: Advanced Segments in Google Analytics
“Not everything that can be measured counts” – Albert Einstein This is a great quote to apply to analyzing website traffic. When using Google Analytics, or any other website analytics tool, it is easy to waste a lot of time measuring and looking at data that really isn’t useful. Great you can see that you […]
5 Reasons Why You Should Be Using Website Analytics
This list only scratches the surface of what is possible with website analytics. If you don’t have analytics on your site now, getting it set up should be a top priority.