Bounce Rate – Digital Marketing Term of the Week

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bounce rate: a diagram defining bounce rate in a visual fashion

Bounce Rate

Bounce Rate is a website analytics term that represents the percentage of visitors to a particular website who arrive on a page and then navigate away from the site/page without interacting with the page at all.

The visitor does not go to a second page or click on something that has been tagged to be tracked in some manner. Tagged actions include things such as; clicking a video play button, filling out an email signup form, clicking on a social media platform icon, etc.

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