Direct Traffic – Digital Marketing Term of the Week

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email
Pie graph with direct traffic

Direct Traffic

Direct Traffic also sometimes called direct navigation, is traffic to a website that results from visitors typing the URL directly into a browser or clicking on a bookmarked link.

This also often happens with Google’s suggestions. So, if you are looking for our company and start typing “blackbird”, Google may suggest blackbirdesolutions.com, this happens particularly if you have already been to the site.

Sometimes Direct Traffic is Not Really Direct Traffic…Um, What?

The Direct Traffic bucket in Google Analytics also works as a default. Often times if something happens or breaks when someone navigates to your site, Google will dump the traffic in the Direct Traffic bucket. This could happen for example if URL Tagging is not properly implemented.

Subscribe To Our Newsletter

Get updates and learn from the best

Discussions

More To Explore

topcleas.com logo
Blackbird e-Solutions

We’ve Acquired TopCleats.com

I’m happy to announce that last week we completed a deal that allowed us to acquire the site Topcleats.com. Actually, the acquisition falls under our

Do You Want To Improve your online Business?

Contact us to get started!

Blackbird e-Solutions Logo