Data Is Worthless to Marketing

I know a bit overdramatic, but for most marketing teams this is a sad truth. They have data all around them but it’s worthless. They are almost literally drowning in it. What’s the strategy? So often I see companies that don’t have an apparent strategy and they think that collecting data will save them. They randomly […]

Building a Website & Getting it Found Online is Not a “Once & Done” Tactic

I just read a great article about what business leaders must understand about SEO and Online Marketing. Here are a few of the things that the author discussed: Offline and online marketing go hand in hand Small changes to your site can have a big ripple effect. Mobile is more than just making your site […]

How to Follow Through on Your Digital Marketing New Year’s Resolutions

2014 is in full swing and we all made our new year’s resolutions, but by now some of the novelty may be wearing off. How do you keep your marketing and sales goals from following the same path as that gym membership you bought? Yep remember, you swore this year you would go every morning […]

5 Steps to a Successful Online Marketing Program

Be clear about your goals for the program.  If you don’t know your goals, you will never know if you are successful or not. Sit down and really evaluate what you want out of your online presence. Do you want more eyeballs? More sales? Are you trying to replace a channel you used previously. A […]

Internet Marketers Did Not Invent Content Marketing

Did you know content marketing is not a new concept?   In 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways to maintain your car as […]

How Well Do You Know Your Brand?

I came across this image today of an advertising campaign from Jeep. It’s very simple, but brilliant! When you see the simple box, never on a flat surface (which is the key to the campaign), with a P and Jeep written inside, what comes to mind? Maybe:  The idea that Jeeps are so rugged that […]

Be Extraordinary

In today’s fast paced world it isn’t enough to be ordinary. People aren’t responding to the old ways of marketing. Whether you’re marketing yourself or a million dollar company, don’t be ordinary… Be Extraordinary. 

How To Find Your Target Audience Online

This is the latest post in the series Killer Online Marketing for 2013 Want to receive every update in your inbox? Sign up for our Killer Online Marketing for 2013 mailing list. One of the things you need to understand early on in your online marketing plan is where your target audience hangs out online. […]

How to Set Up Google Analytics on Your Website

Last time we looked at your Current Online Presence and discussed some basic questions. Do you have a website? Do you or your organization have full control this site? Do you have access or do you have someone that can quickly update your website? Do you currently track what happens on your site? (i.e. Google […]

Full Screen Ads? Bad, Bad Idea!

We work with our clients to help them get found online. That often means using paid search or media to get their message out. These avenues work very well and are great way to track who’s seeing your ads and the ROI (return on investment). We’ve seen many different ways that advertising platforms have tried to grab […]