Does Search Traffic Show a Decline in the Power of TV Commercials

I’ve been working on an SEO project for a client that has a variety of websites. One aspect the project entails going through multiple sites and making sure they are following onsite SEO best practices. Keywords include product names, brand names as well as other related phrases. Many of the sites have a page of […]

Elaborate Tools Are Great, But It’s The Skills That Make Us Pros

Can good tools make you better? Sure, but don’t forget it’s the skills that make you a pro. Watch the video for a great example of this. What skills do you have that make you a pro?  

Is Mashable Subtly Convincing People to Say Nice Things About Them?

I came across this today when I was reading a post on Mashable.com and I found it a bit curious. I guess you can interpret “constructive” as constructive criticism, but it sort of comes across as “say nice things so the community will like you?” What do you think is this a good practice or […]

Virgin Logos: Branding or Arrogance?

I was talking with a client to day, and we were discussing a logo for one of their new divisions. The client found a logo from a another company that they really like. I liked it too. However, to me it doesn’t fit in with the rest of their branding. So, I wasn’t sold on […]

Wondering About the Cost of Social Media? Think: “Time is Money”

Their is a misconception among a lot of businesses and business owners that Social Media is free. When I come across people that believe this, I try to explain to them that even though many of the tools and platforms are free, using the free tools correctly is not. The old adage always comes to […]

How much do you need to budget for Social Media in 2011?

I came across a blog post today from a respected speaker in the Social Media Industry (Mack Callier) about costs for social media projects and I thought it might help some of you with budgeting. The data is kind of a barometer for the industry. One of the Mack points out and I completely agree […]

The Slide Definitely the Slide – VW Fast Lane

As an advertising stunt Volkswagen built a slide in a Subway station in Berlin. The slide was placed between an escalator and a set up of stairs. Great way to use a physical action to enforce their marketing campaign: Fast Lane. Then to make it even better they filmed it and put the video on […]

Seth Godin Talks About Standing Out

Marketing expert Seth Godin explains why strange, outlandish and sometimes even bad ideas get our attention more than boring ones do. Today you can’t market to the masses: “Be remarkable.”

The New Information Age and the Rise of the Marketing Technologist

In the last few years technology and the internet has changed the face of marketing from blogs, to videos, to social media platforms. You now have to understand a host of different types of technology to be able to market effectively. Check out this presentation it gives a good overview of the new type of […]

B2B Marketing with Social Media

information on how today’s executives and decision makers are using social media platforms like Facebook and Twitter. It also shows that they are using social networking to find B2B leads for their business