How To Turn On Call Tracking in Google Ads

Google ads logo

Something Strange Happened With Google Ads Call Tracking Recently. Call tracking and Click to Call ads are a great way to reach potential customers quickly. Especially on mobile devices. They have an opportunity to click right on the ad and call your business, which means there is very little friction. We’ve been using call tracking […]

SEM Search Engine Marketing – Digital Marketing Term of the Week

sem search engine marketing

SEM – Search Engine Marketing is the technique of online marketing through natural or organic search engine results and paid search advertising placement. The purpose of SEM is to gain visibility and increase traffic referrals from search engines: paid and/or organic. SEM is often confused to be only Paid Search/PPC or SEO, however, it is […]

How to Improve Google Ads Quality Score

paid search quality score judges

I’m often asked things like the following about Quality Score in Google Ads. Can you SEO our landing page so it improves the quality score in Google Ads? We optimized our site, so why isn’t our quality score better? SEO Does Not Fix Quality Scores While optimizing a page for organic search can have the […]

Resist Putting Your Digital Ads on Cruise Control

VW ad on cruise control - from 2017

Everyone gets busy and one of the great things about technology is that it can automate a lot of things. Here are some great examples of automation: The Nest thermostat. Home automation, setting up your lights to automatically come on at night or when you are away. Making your morning coffee. I need this one! […]

Broad Match Keyword – Digital Marketing Term of the Week

paid search keywords

Broad Match Keyword A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match. Example: The broad match keyword: staffing marketing would trigger an ad if a […]

Which Marketing Channel Will Give You the Best Results? [Infographic]

Best marketing channels in 2014

This is a very interesting study performed by Conductor.  We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and Paid Social Ads) SEO They […]

Full Screen Ads? Bad, Bad Idea!

We work with our clients to help them get found online. That often means using paid search or media to get their message out. These avenues work very well and are great way to track who’s seeing your ads and the ROI (return on investment). We’ve seen many different ways that advertising platforms have tried to grab […]

Microsoft Advertising Takes Aim at AdWords – Adds adCenter Training Hub

Microsoft has taken another step to try to compete with Google Adwords. They’ve added a free training hub where paid search professionals can hone their skills and learn about the latest updates to the Microsoft Search Alliance adCenter. One cool thing about it is if you register and sign in with your Windows Live ID […]

Retailers must work to improve their natural keyword performance

Although retailers are improving their efforts to grab better placement in natural search (as apposed to PayPerClick/paid search advertising), they still have work ahead of them. Most retailers rely on holiday sales to boost their annual sales, and by doing a better job optimizing for better natural search results, retailers can boost traffic and increase […]