SEO is a Strategy NOT a Tactic: Part 3 in a 3 Part Series
This is the third installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads (Imforza) For any content that you put online, it is critical that it is optimized. Otherwise, you end […]
SEO is a Strategy NOT a Tactic: Part 1 in a 3 Part Series
Search Engine Optimization (SEO) is often thought of as a strangely mystical practice that many people, including marketers, don’t understand. It then becomes an afterthought. The thing is though it is just a strategy that starts with the question, “what are people searching for online?” Keyword research is instrumental in answering this question. It can […]
Do You Know What Keywords Your Target Audience REALLY Uses for Search?
I often have this conversation with clients and potential clients. The client will usually say something like, ” We don’t want to target (insert keyword here), because that’s not what people in our industry use when they search.” There are many reason’s why this person might say this. Sometimes it’s because they’re too close to […]
Onsite SEO – Best practices. What You Don’t Know Could Hurt You
In our post, Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing we looked at your current online presence: Your Home Base. We asked you to answer the following questions. Do you have a website? Do you or your organization have full control of the site? Do you have access or do you […]
Google Offers Virtual Tours of Its Data Centers
Google has recently opened the doors (virtually of course) to it’s infamous data centers. Now you can see where your bits, bytes and gigabytes are traveling when you search for something on Google.com, watch a YouTube Video or send an email through Gmail. From the virtual tour: When you’re on a Google website (like right […]
Does Search Traffic Show a Decline in the Power of TV Commercials
I’ve been working on an SEO project for a client that has a variety of websites. One aspect the project entails going through multiple sites and making sure they are following onsite SEO best practices. Keywords include product names, brand names as well as other related phrases. Many of the sites have a page of […]
Don’t Fall for Automated Reputation Management Services
So this totally sounds like a scam. The fact that Mashable posted this makes me lose a bit of respect for them as well. This is the title of the post on Mashable: Change the Top Google Search Result for Your Name for Free This is supposedly a service from Norton. Norton can’t guarantee what […]
Is “Social Media” More Important Than “SEO”?
Today another local marketing firm post an interesting statistic on Facebook. It was about the graph below where Google Trends shows how “social media” is now search on more than SEO and they implied that because of this, we should be spending our money on social media instead of SEO. Although this is an interesting […]
89% of Paid Search Traffic is Not Replaced by Organic Search
A Google Study Says: 89% of Traffic Generated by Search Ads is Not Replaced by Organic Search: Um isn’t that obvious?? I just read a post by Avinash Kaushik over on Google+ (Yep I’m on Google+ as well: Bryan Coe), about the use of PPC versus Organic Search. He was specifically talking about a study […]
Microsoft’s Bing Caught Copying From Rival Google
The picture says it all, but if you didn’t here the news. Google caught Bing, Microsoft’s search engine, scraping results from their site for their results pages. When they became suspicious they used a series of falsified entries in their entries and sure enough, they showed up on Bing too! Read More to see how […]
Developing a Search Friendly Site (video)
Yesterday I posted about Google’s Search Engine Optimization Starter Guide. If you learn better by reading check out the guide. If you learn better with videos check out this video to learn the basics of search friendly development beginning to end, including: Using Flash and JavaScript Headings and adding content Using Robot.txt files and sitemaps […]
SEO for Beginers by Google (Google’s SEO Started Guide)
Are you just getting started in SEO? Are you a professional that wants a refresh on the basics? Guess what, Google has you covered. Google recently updated their Search Engine Optimization Starter Guide(pdf). The new version includes More and clearer examples to help you understand. Definitions of terms through out the guide. Tips for optimizing […]