Which Marketing Channel Will Give You the Best Results? [Infographic]

This is a very interesting study performed by Conductor.  We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking!

The study examined four areas:

  • Social media marketing
  • Email marketing
  • Paid ads (Paid Search and Paid Social Ads)
  • SEO

They also looked at metrics such as:

  • Which marketing channel gets the most visitors?
  • Which brings in the greatest amount of qualified leads?
  • Which channel gets the most customers?
  • Which sparks the best engagement?
  • Are there different effects on B2B and B2C companies?
  • Which channel has the highest ROI (Return On Investment)?

The results may not be the same for every industry or company, but you may be surprised at what was discovered.  View the results in the infographic below.

Best marketing channels in 2014Want to use the infographic for your blog? Get the original here: [Infographic] Which Marketing Channel Gets You the Most Bang for Your Click?

How To Find Your Target Audience Online

This is the latest post in the series Killer Online Marketing for 2013 Want to receive every update in your inbox? Sign up for our Killer Online Marketing for 2013 mailing list.
Online persona example

One of the things you need to understand early on in your online marketing plan is where your target audience hangs out online. This can vary from industry to industry. Maybe you’re selling to teens, retirees, businesses in the manufacturing industry or maybe businesses that are just starting out.

Whoever your potential customers are, if you are putting your money and efforts into the wrong place you won’t see the results you want from your online marketing.

We’ve created a list of tips and tools to get you started finding your audience.

Competitors

Probably the number one source that most companies miss is their competitors. First thing you should do is check where your biggest competitor is setting up shop. Are they using Facebook, LinkedIn, Paid Search or something else? Next you should look at how they are doing in this space. If they are on Facebook and have tons of engaged followers, you should probably be there too.

Search and Social Monitoring

Use search and social monitoring tools to monitor your brand, industry and competitors.  By monitoring what’s happening on social media and throughout the internet you can see who the most active/affluent people are in your industry and see who’s talking about your products and other products like yours, as well as where they are talking.

Then you can tune your marketing to take advantage of the various networks and hone in people that are already interested in products like yours.

There are plenty of tools out there are a few of your favorites.

  1. Google Alerts – With Google Alerts you can have Google search for your brand and report via email anywhere it finds your brand online. You can set where Google looks, the frequency and the number of results you would like to receive.
  2. Social Mention is a social search engine that searches for social media platforms including blogs. You can choose specific types of content (blogs, Twitter, comments, events and more) or all content and set up notifications for the results.
  3. Use Twitter Search to monitor what’s trending on Twitter.
  4. There are also other pay tools such as, Percolate & Raven

Surveys and Questionnaire’s

Surveys on social networks and blogs can be a great source to attract and engage potential buyers as well as to gain insight into the market.  Use tools like SurveyMonkey to help you set up your surveys.

Industry News and Trends

This one is definitely not a new concept, but keeping up with news and trends in your industry and competitors will help you understand what products your target audience is interested in and where they are spending their time.

Try news aggregators like Netvibes, the FlipBoard App or Currents App. There’s also a flock of others out there.

Create Personas

As you start to get an understanding of where your target audience spends their time online, you should be able to create “personas” of your ideal customers from the data. Create personas for each segment and give them names photos and attributes such as age, gender, social networks, how do they search, etc. If you need some help download our “Personas Template” to get started.

Create Your Online Marketing Campaigns with Your Target Audience in Mind

Now that you have some idea where your audience is you can start creating a marketing strategy that focuses on the right online platforms and speaks to the right people.

This will make your decisions easier for where to advertise. It will help answer questions like: Do we need more likes or followers? You’ll know the answer because you know where “your people hangout.”

Knowing the personas of your potential clients will help you be more in tune with their needs, helping you be more exciting, engaging and hey, maybe even sexy.

So download the Personas Template and get started today!!!

Our Week in Twitter 2012-10-11

Our Week in Twitter 2012-10-04

Our Week in Twitter 2012-09-27

Do You Use Twitter.com or Third Party Apps?

twitter dollars

There has been a lot of talk recently about Twitter shutting out developers and third party apps. One of the latest casualties has been photo apps. Twitter has removed most third party apps so that people need to use Twitter to post photos.

I think I can understand why they are doing it. They need to find a way to make money. They’ve decided that by creating an advertising platform around Twitter.com that includes promoted Tweets and profiles is the way to do this. The inherent problem they are having is that many people don’t actually go to Twitter.com. For example we use Hootsuite to manage our accounts and our clients accounts. We never have to see any of the promoted Tweets or Profiles if we don’t want to.

Another part of the problem is they are not very transparent  about why they are making changes. I actually had a meeting with a Twitter who was trying to sell me advertising on Twitter. I actually posed the question. “Do you have any data that shows a comparison with how many people use 3rd party apps as apposed to Twitter.com?” She ignored my question and I never received an answer. I’m guessing because it was not favorable to their advertising plan.

So my question is:
Do you use Twitter.com or 3rd party apps when you use Twitter? 

-

Our Week in Twitter 2012-09-20

Our Week in Twitter 2012-09-13

Our Week in Twitter 2012-09-06

Our Week in Twitter 2012-08-30