Welcome to the e-Life Blog, where marketing expertise meets momentum.
We share our experience through strategies, tool and behind-the-scenes insight that help companies grow. You’ll find marketing deep dives, campaign breakdowns and industry insights. This is where we document what is working in the industry, what’s next and how businesses can win.
Whether you’re a soccer brand scaling up, a club navigating marketing decisions, or a business owner curious about what drives real results, you’ll find useful ideas, actionable tips, and a dose of inspiration. eLife isn’t fluff. It’s the real playbook from a team that lives in the game and thrives on helping brands grow smarter and faster.
As a senior marketer, I see the landscape shifting. If your club, academy, or soccer brand’s website feels quieter—even though your rankings are stable—you aren’t imagining it. Google’s AI features (AI Overviews) and platforms like ChatGPT are now answering fans’ questions directly. A parent searching for “best youth soccer academy
You can’t copy and paste your club’s success into the US market. I’ve seen it happen time and time again. International clubs (massive, historic brands) decide it’s time to “conquer America.” So, they pack a bag for their best delegates, send them on a flight to New York or Miami,
The soccer world is converging on Miami this November for Soccerex Miami, one of the most influential gatherings in the global game. From startups reshaping player development to established brands fueling fan culture, Soccerex is where the future of the sport takes shape. And I’ll be there representing Blackbird e-Solutions,
The U.S. soccer industry is booming, with over 14 million players driving demand for gear, apparel, and training tools. But with giants like Nike and Adidas competing alongside upstart Shopify brands, standing out requires more than just a logo on a ball or jersey. At Blackbird e-Solutions, LLC, we specialize
This is the age-old question, “Do Google Paid Search Ads help organic search ranking? I recently accidentally created a case study for the effects of Google Ads on organic search with one of the soccer industry sites, where I manage the Paid Search Ads. A couple of things to mention
Walk onto almost any youth soccer field in America and you’ll see something striking: passionate kids, dedicated parents, and volunteer coaches giving their all. What you won’t see is a true growth engine behind the club that keeps participation steady, revenue healthy, and volunteers engaged year after year. Despite soccer
The soccer industry is not just booming, it’s on the verge of a monumental growth. With over 14 million players in the U.S. alone and global soccer apparel sales projected to nearly double to $54.8 billion by 2034, the opportunities for scalable soccer businesses are not just enormous, they’re exhilarating.
In-Depth Analysis of the U.S. Soccer Industry (Excluding Pro Teams & Leagues) Discover what’s really driving soccer off the pro pitch in 2025. Our In-Depth Analysis of the U.S. Soccer Industry (Excluding Pro Teams & Leagues) dives into trends, consumer sentiment, and untapped growth opportunities across apparel, equipment, coaching technology,
I’ve been quietly building a portfolio in the soccer industry, and I’m building a portfolio, not just because I love the game or because it’s a beautiful game, but because the industry’s broken in a lot of ways that people aren’t able to fix. I’ve been playing since I was
How to Have Success Selling Soccer Equipment Selling soccer gear seems straightforward. Everyone needs cleats, balls, goals, and training aids, right? In reality, for soccer equipment companies, it is much harder. Between rising competition, shifting buyer behavior, and seasonal sales cycles, marketing soccer equipment requires more than flashy product shots
Feeling Held Back By Your Exact Match Domain? Do you want to expand your product offering but feel held back by your exact match domain? If you are just trying out something new, it doesn’t make sense to risk your current site and rankings. It would be better to experiment
Here’s a quick marketing tip. I’ve had the same problem with companies I’ve run. You want to do a newsletter, you want to start with email, but you know, you’re racking your brain trying to figure out what should I write about, what should I put in this email, or
Just a quick tip today for SEO and website migration. One of my clients had a website they moved and forgot to do any kind of migration checklist. They engaged me to take a look at it and do a migration audit, and it reminded me of a wonderful tool
SEO is Dead! Of course it isn’t, but I got your attention, right? We’ve been hearing that cry, well, for as long as SEO has really been a thing. For those of you who don’t know what SEO is, it means search engine optimization. So essentially, what can you do
I recently had a client in the fulfillment niche that shared a post from one of his contacts on LinkedIn. The post was advice for Paid Search for 3PLs. (In case you don’t know 3PL stands for Third Party Logistics). The advice the connection gave was overly simplified and a
Everyone is talking about OpenAI. And many people have been saying that it will (and other AI platforms) will replace content creation and content sites. Testing OpenAI’s Ability to Write Helpful Content So this morning, I decided to give it a try for writing content related to soccer. From what
I recently had a client tell us that, “99% of people looking for their service already know what they want to we don’t need to put much copy on our product pages. They already know what it is.” Things like this always make me raise an eyebrow. Maybe 99% of
A website audit or SEO audit is very similar to taking your car to get an oil change. You know you need to do it and it will help extend the life of your car. Your mechanic will change the oil, check the fluids, check the air pressure, and more,
SEO is definitely a long-term play. While there are some things you can do to prepare yourself for a crisis, it is not a tool quick response tool that can be turned on once a problem arises. One of the main issues of a PR crisis is that negative news
This is a question that I often get from SEO clients. It is often difficult to pin down the exact reason why this is happening. The phenomenon of impressions going up but the average ranking drops seems very counter-intuitive. One would think if your site is getting more impressions it
I’m happy to announce that last week we completed a deal that allowed us to acquire the site Topcleats.com. Actually, the acquisition falls under our sister company Blackbird e-Ventures but Blackbird e-Solutions will be the operator of the site. This is an exciting shift in our business model. From the
