Blackbird e-Solutions Engaged to Power the Marketing for the Official Fan Zone in Reading, PA
At Blackbird e-Solutions, we live for the moments that happen when the whistle blows. That’s why we are thrilled to announce that we’re teaming up with Experience Reading & Berks County to lead the digital marketing charge for the Official Fan Zone in Reading during this year’s global tournament. Event dates on July 3, 4, 18, and 19, 2026.
We’re deploying our full tactical lineup to ensure this Fan Zone is the premier destination for supporters in Eastern, PA:
- Performance Marketing: Driving attendance through targeted Paid Search and Paid Social.
- Content & Messaging: Crafting the stories that get fans off the couch and into the zone.
- Lifecycle Marketing: Keeping the energy high with strategic Email and SMS updates.
- Analytics & Reporting: Tracking every “goal” (and conversion) with custom ROI dashboards.
Our primary goal is to target soccer families, coaches, and fans within a 90-mile drive-in radius—including the Philadelphia suburbs, New York, New Jersey, and Harrisburg
The Secret Weapon
It’s not just digital. Our sister company, 3v3 Anywhere, will be on-site with our professional inflatable soccer pitches, giving fans a chance to play the game they’re watching.
3v3 Anywhere is bringing in inflatable soccer fields for free youth 3v3 tournaments, hosting elite clinics with local teams, and launching interactive skill challenge stations.
Sponsorships are officially open for our outdoor soccer activation zone!
Due to international compliance protocols, indoor arena branding is restricted to pre-approved local sponsors. This makes our outdoor blocks the premier location for regional brands to activate. Brand placement is now open for:
- Inflatable Field Signage
- Tournament Bracket Naming Rights
- Skill Challenge Station Titles
Every outdoor activation requires a digital check-in, allowing us to deliver valuable regional visitor insights.
Be sure to contact us soon. Sponsor opportunities are filling up.
