Even with the slowdown in the US economy there is still plenty of activity in marketing online. Check out the article from InternetRetailer.com below…
As marketers look beyond traditional advertising, Internet ad spend grows.
Marketers are increasing investment in alternative media outlets, including the Internet, as their spending on traditional advertising media flattens, according to a new research report from private equity firm Veronis Suhler Stevenson.
Spending on alternative media, including the Internet, mobile, video games and other formats, will amount to about $81.67 billion this year and grow at a 17.6% annual rate between 2007 and 2012. By contrast, spending on traditional advertising media, estimated at about $378.48 billion for 2008, is expected to remain essentially flat during the same forecast period, VSS says.
U.S. spending on Internet advertising specifically is expected to be $36 billion this year, according to VSS. Here is a breakdown of major categories of Internet ad spending, with the projected spend for 2008 and compound annual growth rate between 2007 and 2011:
* Paid search and lead generation, $15.28 billion, 16.4%
* Online classified and display advertising, $11.08 billion, 10.6%
* Ad spending on the e-media outlets of print publications, $3.48 billion, 21.5%
* Ad spending on online video and rich media, $3.6 billion 38.6%
* Ad spending on Internet Yellow pages, $1.3 billion, 11.5%
* Ad spending on social networks and consumer- generated media outlets $1.4 billion, 43.3%.While current economic conditions are contributing to only very slow growth in what marketers spend on traditional advertising and marketing, notes James Rutherford, executive vice president and managing director at VSS, alternative media is getting a boost from factors including “spending on entertainment media targeted at the youth market, and brand marketers shifting to alternative media to engage hard to reach demographics.â€
InternetRetailer.com – Daily News for Thursday, August 21, 2008
