I recently had a client ask about SEO best practices for creating title tags for blog posts for their network of bloggers. Currently when the title and link to each blog post shows up in their network it shows a very generic title that gives very little indication to what the post is really about. So, below is description of SEO best practices for blogging networks.
First you need to ask a few questions.
- What’s important for the blogs?
- Do you want people to find them because they are part of the Blogging network, for keywords, for the person that is writing, etc?
This will determine the order of what you include in the title of each blog post.
Also are the writers aware of SEO practices. Is this a recommendation for them as well? Do they know to include the main topic of the blog post in the title? Witty or fun titles are nice, but may not do much for SEO.
Below are some examples:
- For example: You have three elements: The Network, the author and the subject or title (including keywords) of the post. If the most important thing is that people find the blogs because they are part of the blogging network, the second most important element is the subject/title of the post and finally the author is third in importance, then the structure would look like this:Network Blogs: Improving Your Health – John’s Blog
- If the subject/title of the post is most important, the author is 2nd and the network is 3rd:Improving Your Health: John’s Blog – Network Blogs
- If the author is most important, subject/title is 2nd and network is 3rd;John’s Blog: Improving Your Health – Network Blogs
Long story short, the most important element should come first followed by second and third, etc. Please see the examples below.