Tracking Pixel – Digital Marketing Term of the Week

Tracking Pixel

1. A tracking pixel (also called a marketing pixel or pixel tag) is an HTML or Javascript code snippet that is added to a website that loads an invisible image when someone visits a website or opens an email.
2. Typically used to track website or email activity include the following:
   1. Operating system
   2. Device type
   3. The type of client (I.e. browser or mail client)
   4. Screen resolution
   5. Time viewed
   6. As well as other attributes