Backlinks – Digital Marketing Term of the Week


  1. A Backlink (plural Backlinks) is an incoming link or hyperlink from a one web page to another page on a different website.
  2. When someone links to your site from their site
  3. Types of backlinks:
    1. Follow: This is a link that uses a tag that says “Follow this link to the page it links to.” These links are more valuable for the recipient site.
    2. No follow: A link that uses a No Follow tag that allows webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.” Often used in forums.
  4. Also known as: incoming links, inbound links, inlinks or inward links

While Google has somewhat downplayed the importance of backlinks recently (mostly because people have abused them), they are still a factor when it comes to appearing in search results.

Think of it this way. When someone links to your site it is essentially a vote saying that your site is a good site. Also, not all backlinks are created equal. A link from a site like is worth more than the pizza shop in town.

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