Sessions (Visits) – Digital Marketing Term of the Week

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sessions diagram, also called visits

Sessions (also called Visits) are the number of times someone visits your site or app. An individual visitor can have multiple sessions/visits. Used in digital analytics.

If a visitor comes to the site but then is inactive for 30 minutes the session/visit will automatically end. If they then click on something after the 30 minute mark a new session will start. If they leave the session also ends. Then if they comeback a new session starts.

The two most popular analytics platforms have different takes on this metric. Google Analytics uses Sessions and Adobe Analytics uses Visits.

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