Sessions (Visits) – Digital Marketing Term of the Week

sessions diagram, also called visits

Sessions (also called Visits) are the number of times someone visits your site or app. An individual visitor can have multiple sessions/visits. Used in digital analytics.

If a visitor comes to the site but then is inactive for 30 minutes the session/visit will automatically end. If they then click on something after the 30 minute mark a new session will start. If they leave the session also ends. Then if they comeback a new session starts.

The two most popular analytics platforms have different takes on this metric. Google Analytics uses Sessions and Adobe Analytics uses Visits.

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