This is the third installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads (Imforza) For any content that you put online, it is critical that it
Search Engine Optimization (SEO) is often thought of as a strangely mystical practice that many people, including marketers, don’t understand. It then becomes an afterthought. The thing is though it is just a strategy that starts with the question, “what are people searching for online?” Keyword research is instrumental in
I know a bit over-dramatic, but for most marketing teams this is a sad truth. They have data all around them but it’s worthless.
They are almost literally drowning in it.
What’s the strategy?
Read more to find out!
#dataanalytics #digitalmarketing
Like a Phoenix Blackbird rising from the ashes. It has been a bit of a winding road, but after 4 years I’m happy to announce that Blackbird e-Solutions LLC is OPEN FOR BUSINESS and accepting new clients. The new Blackbird e-Solutions LLC will be similar to what the company was before with
An investment property, but you can’t live in it A business, but you can’t walk into it Everywhere, but nowhere in particular A cost, but less than starting from scratch What Am I? *Find out 10/1/18
Something is brewing around here. I wouldn’t call it a comeback, but something old is becoming something new! Stay tuned to find out more.
I want to hear how you think the internet and technology have made our lives and the world better. Share this post and let me know how your ideas. Every once and awhile I like to take a look at how the world has changed through technology as well as
This is a follow up to my previous post “Resist Putting Your Digital Ads on Cruise Control” about the Volkswagen Ad that was out of date. If you remember the copy on the ad was “It says you’ve arrived. Ahead of schedule.” But the date was 2017. Guess what! They
Everyone gets busy and one of the great things about technology is that it can automate a lot of things. Here are some great examples of automation: The Nest thermostat. Home automation, setting up your lights to automatically come on at night or when you are away. Making your morning
The official Blackbird e-Solutions Twitter account will now be managed solely by our founder Bryan Coe. Bryan will merge his personal account into @BbeS and change the name to @BryanSCoe. The old personal account will then become @BryanSCoe1. If you follow @BbeS on Twitter have no fear, you won’t have to do
It’s only a few days until the September TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen. Thursday, September 25, 2014 Every month we seem to get more “Tweeple” at our monthly Tweetups. There’s no real agenda just a chance to meet a few new people
Broad Match Keyword A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match. Example: The broad match keyword: staffing marketing would
Some great words of wisdom from Albert Einstein. This is something that directly applies to Digital Marketing. “Strive not to be a success, but rather to be of value.” The key here is “To be of VALUE.” By creating something of value, success will follow. Here are 3 things to think
Algorithm A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.
Last Thursday we took a trip to Middletown Connecticut to do a photo-shoot for one of our newest clients: A.R. Mazzotta. It was a lot of fun and great opportunity to spend time with the A.R. Mazzotta staff. A.R. Mazzotta Employment Specialists is a staffing company that serves the state
It’s time for our monthly TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen. Thursday, August 28, 2014 It’s a great way to meet a few new people and enjoy good conversation with your morning coffee. We had a great turnout last month. We’re
Last February I wrote a piece about Facebook’s, then new, Graph Search (Clarifying Facebook Graph Search). The post centered on how Graph Search worked and what digital marketers need to do to take advantage of it. “Think 6 degrees of separation. Graph Search is Facebook’s attempt to really use their
Digital Marketing without Analytics is like driving without a steering wheel. You wouldn’t drive down a windy road through the woods without a steering wheel, would you? Can you image just hoping that you’ll make it through the woods without running off course, or even worse crashing into a tree?
A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test. The goal is to identify changes that increase or maximize a set
Blogging is not something that happens by accident. It is a skill that includes a process. Here are the key factors that go into creating “The Perfect Blog Post.” Use an Enticing Headline The title or headline is the first thing that people will see and it’s what shows up
I’ve written about this before (read Building a Website & Getting it Found Online is Not a “Once & Done” Tactic), but unfortunately many people still believe if they build and optimize a website once their site will be #1 in Search. Sadly this is rarely if ever the case with SEO
