A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test. The goal is to identify changes that increase or maximize a set
Blogging is not something that happens by accident. It is a skill that includes a process. Here are the key factors that go into creating “The Perfect Blog Post.” Use an Enticing Headline The title or headline is the first thing that people will see and it’s what shows up
I’ve written about this before (read Building a Website & Getting it Found Online is Not a “Once & Done” Tactic), but unfortunately many people still believe if they build and optimize a website once their site will be #1 in Search. Sadly this is rarely if ever the case with SEO
Image ALT Tags Or ALTernative Text Tags are HTML Tags that describe an image on a website. Search engines cannot understand images or text within images, so by added an ALT Tag, search engines are able to categorize them to help searchers find relevant images. If a browser is unable to
In the last few years Google has made more significant changes in it’s algorithm than ever before. It’s enough to make your head spin. If you feel like you have been punished by any of these updates, the first step is to determine exactly which guideline(s) you’ve violated. Hummingbirds and
Blog noun: A website or web page where an individual or individuals record opinions, updates, news and other timely information. verb: To add new material, news updates and/or other information to a webpage or blog.
Social Media meets real life! Next Thursday we’re hosting June Tweetup! Come out and join us for some coffee and networking. See you there! Don’t forget to follow ths hosts on Twitter @BbeS & @CommonwealthonQ Here are the details: When: Thursday, June 26th at 7:30am Where: Commonwealth on Queen Want to join? Let us know! Follow the link to RSVP: June Tweetup
There are many social media “gurus” out that would have you believe that your first step into social media should be Facebook, Twitter, Google+, LinkedIn or maybe something else. Many will even tell you can skip building a website and use one of these platforms as your main internet presence.
Black Hat SEO The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. Anytime you are doing anything to try to trick the search
White Hat SEO The use of accepted SEO practices in order to get higher rankings, more traffic, etc. With the evolution of search engines this come to mean focusing more on the content and understanding why people search rather then focusing on the search engines.
SEO Search Engine Optimization. The act of modifying a web site to affect the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. A process of helping people and companies get found online
Search Engine A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web. Search Engine examples: Google, Yahoo, Bing
Meta Tags Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page’s description and keyword listing. Meta tags should be unique, keyword rich and enticing to potential visitors.
Straight from the disembodied head of Matt Cutts… “Don’t forget the body” when you optimize your website. Each page of a website is made of at least 3 main parts. The Head: This is where links for style information, scripts and meta tags (Title, Description) are found. The code in
Landing Page A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website. Use offsite marketing tools (paid search, social marketing, email marketing) to drive traffic to your product or services specific landing pages. Use landing pages to capture leads.
I just read a great article about what business leaders must understand about SEO and Online Marketing. Here are a few of the things that the author discussed: Offline and online marketing go hand in hand Small changes to your site can have a big ripple effect. Mobile is more
Conversion Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, downloading a white paper, etc. Conversions can be different depending on the goal of your marketing campaigns. Use conversions to measure if the value and success of your online
This is a very interesting study performed by Conductor. We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and
A key element of internet marketing is landing pages. We follow the concept your website is the center of your online universe, so your online marketing should be driving traffic to where you do business online: Your website! You don’t want to just send qualified traffic to a random page
2014 is in full swing and we all made our new year’s resolutions, but by now some of the novelty may be wearing off. How do you keep your marketing and sales goals from following the same path as that gym membership you bought? Yep remember, you swore this year
Tweetups are back! We’re bringing Tweetup back to Lancaster. This Thursday morning at 7:30 at Commonewealth On Queen, 301 North Queen St. Lancaster. Special thanks to Mark Reinmiller for offering his cafe. For more info and to RSVP: Lancaster Tweetups February Tweetup Join us for breakfast, coffee and good conversation
