R.I.P. Google Analytics
I saw this ad on Facebook today and I have two questions. Are you backed by a billion dollar company? Are you free? I’m guessing the answer to both those questions is “no.” So, I’m pretty sure I’m not going to click…. sorry. Need help with Google Analytics? We can help! Click for more: Website […]
Google Adwords and Trademarks – 5 Things You Didn’t Know
I recently had the experience of dealing with Google Adword’s trademark team for a Pharmacy Industry client. It turns out that after a long time of running the same ads using the client’s trademarked name, something set off the alarms for Google and the ads were disapproved. This was the strangest part for me. Why, […]
Facebook Thinks I Should Subscribe to MySpace?
Ok, not really MySpace, but one of the creators of MySpace; Tom Anderson. With Facebook’s new subscribe feature You can subscribe to people’s updates without being friends. This is a clear reaction to Twitter and Google+. So not only does Facebook serve up friend suggestions, but now who you should subscribe to. You can control […]
I’d Like to Add You to My Professional Network — Um Why?
LinkedIn is a great tool for networking. It’s also a great tool for meeting new people that you would like to connect with. You can connect to people through your current connections, groups, as well as many other ways. I’m also a big advocate of using the network to help promote yourself and your business. […]
Facebook Updates Privacy Controls: Streamlines Inline Privacy Control
“New: Control privacy inline – when you post or after.” With Google’s new Google+ network Facebook has been forced to look at their privacy setting and tools again. Their reaction has been to update how you can control your privacy settings. Below is a quick pictorial tour of how the new tool works. Who […]
4 Ways to Use LinkedIn to Network Like a Pro
There is always a lot of talk about Facebook breaking records for sheer numbers of users and now Google+ has come a long and proved to be the fastest growing network of all time, but their cousin LinkedIn is still the networking site for business. LinkedIn has morphed from it’s early days of just being […]
Is Mashable Subtly Convincing People to Say Nice Things About Them?
I came across this today when I was reading a post on Mashable.com and I found it a bit curious. I guess you can interpret “constructive” as constructive criticism, but it sort of comes across as “say nice things so the community will like you?” What do you think is this a good practice or […]
89% of Paid Search Traffic is Not Replaced by Organic Search
A Google Study Says: 89% of Traffic Generated by Search Ads is Not Replaced by Organic Search: Um isn’t that obvious?? I just read a post by Avinash Kaushik over on Google+ (Yep I’m on Google+ as well: Bryan Coe), about the use of PPC versus Organic Search. He was specifically talking about a study […]
How to Increase Your Likability and Network Like a Pro (Infographic)
Is Crowdsourcing as Smart as We Hope?
Yesterday, I came across an interesting Peta Pixel: Why You Shouldn’t Give Too Much Weight Too Anonymous Online Critics, and it got me thinking. Briefly, here’s what what the the post was about: In 2006 a guy name André Rabelo submitted the photo below to group called DeleteMe!, where members of the group vote on […]
Does Your Company Need a Social Networking Policy?
Social Media in the Workplace Do You Need a Social Networking Policy by Jeannine Hohman, HR Strategist, TriStarr Staffing Today’s employers are faced with many challenges, including managing a multi-generational workforce. Employees come from many backgrounds, cultures and the generations may span between World War II (born before 1940) and Baby Boomer (born 1941 – […]
What Does Social Media Really Cost?
A few weeks ago I was speaking to a local business group about the advantages of using social media marketing for business promotion and I included a slide that showed the costs of using social media. The main point I was trying to drive home was “Time is Money.” Basically you have two options you […]